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Startup Ideal Customer Profile (ICP) and Persona Worksheet

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This interactive worksheet by Hubspot is a great tool for startup marketers or founders. Defining your ICP and personas is the first step on your path to revenue-driven marketing. Learn how to create your ICP and use it to find best-fit customers.

Disclaimer: This template is meant to provide general guidelines and should be used as a reference. It may not take into account all relevant local, state or federal laws and is not a legal document. Neither the author nor Pilot will assume any legal liability that may arise from the use of this policy.

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