Product Discovery Template - Amazon's Working Backwards PR/FAQ
PR/FAQ stands for Press Release (PR) and Frequently Asked Questions (FAQ). This product discovery template by Amazon is a written, customer-centric document teams use when proposing a product idea in its early stages. Like a real press release, PR/FAQs describe a product from the perspective of the launch day – the difference here is, it hasn't been created. Use this template in your product discovery process to ensure that all stakeholders have a common understanding of the idea. This document will serve as the starting point for all other product documents and mockups.
Disclaimer: This template is meant to provide general guidelines and should be used as a reference. It may not take into account all relevant local, state or federal laws and is not a legal document. Neither the author nor Pilot will assume any legal liability that may arise from the use of this policy.
